Privacy Policy

Last Modified: 14/08/2023 11:53:00


A. Introduction

This privacy policy helps you to understand how we use your personal information and who we share it with. It applies if you shop on the All About Tweed website or if you share your personal information with us; for example, if you contact us with a query or we send you marketing.

A. Who We Are

This privacy policy helps you to understand how we use your personal information and who we share it with. It applies if you shop on the All About Tweed website or if you share your personal information with us; for example, if you contact us with a query or we send you marketing.

B. Who We Are 

All About Tweed is owned and operated by Wood Bros (Furniture) Ltd. We are committed to protecting your privacy. Wood Bros is the ‘controller’ and is responsible for your personal data. This policy in conjunction with our Cookie policy sets out the personal data we collect about you from our website and why we collect it.

Our Contact Details

Name of data privacy manager: Georgina House

Email address:

Postal address: Wood Bros (Furniture) Ltd, Marsh Lane, London Road, Ware, Hertfordshire, SG12 9QH 

Wood Bros (Furniture) Ltd, Registered office: 21-27 Lamb’s Conduit, London WC1N 3GS - Registered Company Number: 493172.

C.     Your Rights

Under certain circumstances, you have rights under data protection law to be informed about the collection and use of your personal data. These rights are summarised below, more information can be found here.

  • Right of access – You have the right to request a copy of the personal information that we hold about you.
  • Right to rectification – If you think any of your personal information that we hold is inaccurate, you have the right to request it is updated, though we may need to verify the accuracy of the new data you provide to us.
  • Right to erasure – You have the right to request that we delete your personal information that we hold.
  • Right to restriction of processing – You have the right to request we restrict or suppress the personal data we hold about you.
  • Right to data portability – You have the right to ask us to electronically transfer your personal information to another organisation in certain circumstances.
  • Right to withdraw Consent – Where we are relying on your consent for processing you can withdraw or change your consent at any time.

If you wish to exercise any of the rights set out above, please Contact Us

D. The lawful bases we use to process data

We will only ever process your information if we have a lawful basis to do so.

  • Contract – Where we process your information to fulfil a contractual arrangement, we have made with you.
  • Consent – Where we have asked you to provide explicit permission to process your data for a particular purpose.
  • Legitimate Interests - Where we rely on our interests as a basis for processing. Generally, this is to provide you with the best products and services in the most secure and appropriate way, but not where our interests are overridden by your interests.
  • Legal Obligation – Where we have a statutory or other legal obligation to process the information, such as for the investigation of crime or to meet responsible lending criteria.
  • Vital interests – This is where the processing of personal information is necessary to protect someone’s life.


E. Data we collect about you and how we use it

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:


Lawful bases for processing

How we collect and use the data

To provide you with access to an account


·       Registering an account with us we capture information such as your name, contact and delivery information, and a password.

To process any orders that you place with us and to facilitate any returns


·       Payment details to process payment for any credit or debit card orders you place with us, sharing the details with our payment processors.

·       Your account information plus your chosen delivery address details to; deliver your purchases and keep you informed of their status, and to process any returns.

·       Our payment processors may store your payment card details at your request to speed up your checkout in the future.

·       We use your account information, purchase history, payment history and third party information to collect and recover money that is owed to us.

To provide customer service to you

Legitimate Interest

·       We record calls and keep correspondence, when you contact our customer service team. We use these customer service records to manage your queries or complaints effectively, for quality monitoring and to continually improve our services.

To personalise and improve your experience when you shop

Legitimate Interest

·       We keep a record of how you interact with our website and any marketing you are exposed to, we use this data, along with purchase history, demographics, account information and third party information, to show you products and offers from across our brands that we think you will be most interested in and to tailor your experience.

·       We use your account information, information on the devices you use to access our sites and your interactions with us to operate personalised features on our websites and communication.


To inform you about products and services that may interest you

Legitimate Interest

·       We receive information on how you interact with our adverts and content on third party websites and social media platforms (such as Google or Facebook) which we use to tailor the information that is displayed to you.


To keep in touch with you

Legitimate Interest

·       When you register for an account and shop with us we will keep you up to date with news of products and services including store events, offers, promotions and sale information - unless you tell us you don’t want us to through the “my account” or using the link in every email that we send to you.

·       When we send you communications, we use records of how you interact with our website and any other marketing we have sent to you, along with purchase history, to tailor the messages to include information you are most likely to be interested in.

·       We use your account information to notify you about important service messages, such as material changes to this policy, product recalls or information about your account.

To ensure the Website and the services we offer you operate properly

Legitimate Interest

·       We use cookies and other similar technologies to keep track of your preferences when using our site.

·       We use other cookies and similar technologies to help us understand how you use the site. This allows us to optimise your shopping experience and continually improve our site.

·       We gather information about the devices you use to access our sites for example your IP address and device type, to ensure the site is secure and works across multiple platforms.

·       We use information for logistics planning.

To develop and improve our products, range and services

Legitimate Interest

·       We share insights about our customers (in an anonymised and aggregated format) with the companies whose products we sell. This helps them better understand the different profiles of our customers, focusing on those who buy their products or are interested in them.

·       We may contact you to take part in customer satisfaction surveys, if you respond we collect your feedback and contributions (customer feedback). We use this information to develop the services we offer.

·       We work with information providers that specialise in consumer profiling, to provide demographic or other data to help better understand customers' demographics, lifestyles or shopping behaviours, usually linked to the areas where people live.

·       We use information about how you browse and engage with our website to improve our websites.

To prevent and detect crime and other incidents

Legitimate interest/Legal obligation

·       We use your account information, order history and payment history to assist in monitoring for fraudulent transactions or suspected money laundering.

·       When you register an account or contact our customer services team, we use your account, application and purchase history information to confirm your identity.

To fulfil our legal obligations

Legal obligation

·       We use your data to ensure we comply with any requirements imposed on us by law or court order, including disclosure to law or tax enforcement agencies and authorities or pursuant to legal proceedings.

·       We will share data with regulatory and other official bodies if they make formal requests.

·       We will maintain records to meet regulatory and tax requirements.

·       We will use your account information to contact you in connection with product recalls or other similar product quality issues and to comply with our legal obligations in connection with the sale of age restricted products.


F. How long we keep your data for

We keep your personal information as long as you are a customer of ours and generally for 7 years afterwards to comply with legal requirements. During that time we take steps to remove any personal data as soon as we no longer need it.

We consider you a customer:

  • for 2 years from the point you last made a purchase from our, or
  • during any time we are managing a customer service request from you.

G. Third Parties we share data with and receive data from

We may share your personal data with a number of trusted third parties to provide you high quality goods and services and always make efforts to anonymise data and only pass over personal information that is absolutely necessary for the purposes it is being processed. Third parties include:

(a) Companies in the same group of companies as us: our subsidiaries (i.e. any organisation we own or control) or our ultimate holding company (i.e. any organisation that owns or controls us) and any subsidiaries it owns. These companies will only use your personal data in the same way as we can under this Privacy Policy.

(b) Service providers, partners and advisors: third parties who provide a service to us, partner with us on certain business activities, advise us or that we work within other business capacities. For example, we use a third party delivery service to deliver any products you buy to your postal address. We may also pass your personal data to our marketing and other business partners. These third parties will only be allowed to use your personal data in accordance with our instructions or your marketing preferences (where applicable) and will be required to keep your information secure.

(c) Purchasers of our business: personal data may be disclosed or transferred to buyers or prospective buyers of our business or any of our assets as part of the sale.

(d) Law enforcement, regulators and other parties for legal reasons: third parties who we are under a legal obligation to disclose your personal data to or who we need to disclose your personal data to protect our rights, property or safety or the rights, property or safety of others, detect and investigate illegal activities and breaches of any agreement we have with you.

H. Storing and sending information outside the United Kingdom

Our main operations are based in the UK and your personal information is generally processed, stored and used within the UK. However, we also work with suppliers and partners who may make use of Cloud and /or hosted technologies across multiple geographies.

  1. Shopify - server locations are based in the USA with the Content delivery network based in the UK to speed up the delivery.
  2. Stripe - their payment gateway <> stipulates that the information is processed in the UK.
  3. Transport Partners - server locations are based in the UK.

I. Keeping your personal data secure

We always ensure that personal data is secure by continuously developing our security systems and training for our employees. We have implemented appropriate technical and organisational security measures designed to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access, and other unlawful or unauthorised forms of processing, in accordance with applicable law.

J. Third-party apps, websites, services and links

If you use any third party apps, websites or services to access our services, your usage is subject to the relevant third party's terms and conditions, cookies policy, and privacy policy. For example, if you interact with us on social media, your use is subject to the terms and conditions and privacy policies of the relevant social media platform (Facebook, Twitter etc.). The same applies if you use third party services, like Amazon's Alexa. In certain cases we may be required to share your personal information, in relation to transactions and usage of the services, with the relevant third party.

Our website may, from time to time, contain links to and from third party websites of our partner networks, advertisers, partner merchants, news publications, retailers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.

K. Changes to This Policy

We may update this Privacy Policy from time to time, and when we do so we will update the “last modified” date at the top of this Privacy Policy. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties. 

L. Notice

If we need to provide you with information about something, whether for legal, or business-related purposes, we will select what we believe is the best way to get in contact with you. We will usually do this through email or by placing a notice on our website. The fact that we may send notices to you will not stop you from being able to opt out of certain types of contact as described in this Privacy Policy.

Cookie Policy - Please see our separate policy document